PDF(1691 KB)
Effects of Intangible Cultural Heritage Narrative Types and Brand History of Baijiu Enterprises on Consumers’ Purchase Intentions
YUE Qianqian, HU Changchun
China Brewing ›› 2026, Vol. 45 ›› Issue (9) : 329-338.
PDF(1691 KB)
PDF(1691 KB)
Effects of Intangible Cultural Heritage Narrative Types and Brand History of Baijiu Enterprises on Consumers’ Purchase Intentions
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