Impact of Short Video Digital Affordance on Purchase Intention of Intangible Cultural Heritage Wine in Xinjiang

LUO Panshi

China Brewing ›› 2026, Vol. 45 ›› Issue (8) : 330-336.

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China Brewing ›› 2026, Vol. 45 ›› Issue (8) : 330-336. DOI: 10.11882/j.issn.0254-5071.2026.08.040
Operation and Management

Impact of Short Video Digital Affordance on Purchase Intention of Intangible Cultural Heritage Wine in Xinjiang

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2026, 45(8): 330-336 https://doi.org/10.11882/j.issn.0254-5071.2026.08.040

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