Consumers&#x02019; Intention to Use the Self-operated Platform for Instant Retail of Baijiu Based on Elaboration Likelihood Model

doi:10.11882/j.issn.0254-5071.2026.04.045

Consumers’ Intention to Use the Self-operated Platform for Instant Retail of Baijiu Based on Elaboration Likelihood Model

ZHANG Qiyao, LIU Shaoying, LI Juan

China Brewing ›› 2026, Vol. 45 ›› Issue (4) : 328-334.

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China Brewing ›› 2026, Vol. 45 ›› Issue (4) : 328-334. DOI: 10.11882/j.issn.0254-5071.2026.04.045

Consumers’ Intention to Use the Self-operated Platform for Instant Retail of Baijiu Based on Elaboration Likelihood Model

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2026, 45(4): 328-334 https://doi.org/10.11882/j.issn.0254-5071.2026.04.045

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Received	Published
2025-12-01	2026-04-25
Issue Date
2026-05-27

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