Storytelling strategies of <em>Baijiu</em> brands under the background of digital transformation

doi:10.11882/j.issn.0254-5071.2026.03.043

Storytelling strategies of Baijiu brands under the background of digital transformation

WANG Zhentao, ZOU Zhongcai, SHI Dinglan, CAO Caixia

China Brewing ›› 2026, Vol. 45 ›› Issue (3) : 312-316.

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China Brewing ›› 2026, Vol. 45 ›› Issue (3) : 312-316. DOI: 10.11882/j.issn.0254-5071.2026.03.043

Storytelling strategies of Baijiu brands under the background of digital transformation

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2026, 45(3): 312-316 https://doi.org/10.11882/j.issn.0254-5071.2026.03.043

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Received	Revised	Published
2025-04-11	2025-08-22	2026-03-25
Issue Date
2026-05-08

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