Research on the impact of external online word-of-mouth on consumer purchase behavior for <em>Baijiu</em> products

doi:10.11882/j.issn.0254-5071.2026.03.042

Research on the impact of external online word-of-mouth on consumer purchase behavior for Baijiu products

TONG Jun, ZHOU Li, WANG Kai

China Brewing ›› 2026, Vol. 45 ›› Issue (3) : 305-311.

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China Brewing ›› 2026, Vol. 45 ›› Issue (3) : 305-311. DOI: 10.11882/j.issn.0254-5071.2026.03.042

Research on the impact of external online word-of-mouth on consumer purchase behavior for Baijiu products

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2026, 45(3): 305-311 https://doi.org/10.11882/j.issn.0254-5071.2026.03.042

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Received	Revised	Published
2025-03-26	2025-08-13	2026-03-25
Issue Date
2026-05-08

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