Research on short-video marketing strategies of <em>Baijiu</em> brands from the SICAS consumer behavior perspective: A case study of the Douyin platform

doi:10.11882/j.issn.0254-5071.2025.11.045

Research on short-video marketing strategies of Baijiu brands from the SICAS consumer behavior perspective: A case study of the Douyin platform

JIA Junli, LI Zhiyong

China Brewing ›› 2025, Vol. 44 ›› Issue (11) : 306-312.

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China Brewing ›› 2025, Vol. 44 ›› Issue (11) : 306-312. DOI: 10.11882/j.issn.0254-5071.2025.11.045

Research on short-video marketing strategies of Baijiu brands from the SICAS consumer behavior perspective: A case study of the Douyin platform

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2025, 44(11): 306-312 https://doi.org/10.11882/j.issn.0254-5071.2025.11.045

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Received	Revised	Published
2025-06-10	2025-08-31	2025-11-25
Issue Date
2025-12-25

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