Effect of consumers' perceived value on purchase intention of Sichuan <em>Baijiu</em> in the context of digitalization

doi:10.11882/j.issn.0254-5071.2025.11.043

Effect of consumers' perceived value on purchase intention of Sichuan Baijiu in the context of digitalization

HU Wenli, CHEN Yijun, GAN Yu, WANG Ping, WU Zhixia

China Brewing ›› 2025, Vol. 44 ›› Issue (11) : 293-299.

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China Brewing ›› 2025, Vol. 44 ›› Issue (11) : 293-299. DOI: 10.11882/j.issn.0254-5071.2025.11.043

Effect of consumers' perceived value on purchase intention of Sichuan Baijiu in the context of digitalization

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2025, 44(11): 293-299 https://doi.org/10.11882/j.issn.0254-5071.2025.11.043

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Received	Revised	Published
2024-10-21	2025-03-23	2025-11-25
Issue Date
2025-12-25

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