Research on the marketing strategy of dynamic brand management in the digital transformation of <em>Baijiu</em>

doi:10.11882/j.issn.0254-5071.2025.08.042

Research on the marketing strategy of dynamic brand management in the digital transformation of Baijiu

WANG Zhentao, HUANG Tingxue, ZHANG Quan

China Brewing ›› 2025, Vol. 44 ›› Issue (8) : 293-296.

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China Brewing ›› 2025, Vol. 44 ›› Issue (8) : 293-296. DOI: 10.11882/j.issn.0254-5071.2025.08.042

Research on the marketing strategy of dynamic brand management in the digital transformation of Baijiu

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2025, 44(8): 293-296 https://doi.org/10.11882/j.issn.0254-5071.2025.08.042

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Received	Revised	Published
2024-06-25	2024-08-30	2025-08-25
Issue Date
2025-09-28

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