Influence of traditional brewing technology <em>Baijiu</em> brand authenticity perception on consumers' purchase intention

doi:10.11882/j.issn.0254-5071.2025.07.044

Influence of traditional brewing technology Baijiu brand authenticity perception on consumers' purchase intention

ZHANG Qiyao, WANG Xue

China Brewing ›› 2025, Vol. 44 ›› Issue (7) : 300-306.

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China Brewing ›› 2025, Vol. 44 ›› Issue (7) : 300-306. DOI: 10.11882/j.issn.0254-5071.2025.07.044

Influence of traditional brewing technology Baijiu brand authenticity perception on consumers' purchase intention

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2025, 44(7): 300-306 https://doi.org/10.11882/j.issn.0254-5071.2025.07.044

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Received	Revised	Published
2024-12-24	2025-04-24	2025-07-25
Issue Date
2025-08-27

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