Influence of intangible cultural heritage <em>Baijiu</em> short video on consumers' purchase intention

doi:10.11882/j.issn.0254-5071.2025.07.043

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China Brewing ›› 2025, Vol. 44 ›› Issue (7) : 294-299. DOI: 10.11882/j.issn.0254-5071.2025.07.043

Influence of intangible cultural heritage Baijiu short video on consumers' purchase intention

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2025, 44(7): 294-299 https://doi.org/10.11882/j.issn.0254-5071.2025.07.043

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Received	Revised	Published
2024-11-15	2025-03-14	2025-07-25
Issue Date
2025-08-27

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