Effect of short video content marketing of <em>Baijiu</em> products on consumers' purchase intentions

doi:10.11882/j.issn.0254-5071.2025.06.045

Effect of short video content marketing of Baijiu products on consumers' purchase intentions

TONG Jun, AO Qianyin, WANG Kai

China Brewing ›› 2025, Vol. 44 ›› Issue (6) : 312-318.

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China Brewing ›› 2025, Vol. 44 ›› Issue (6) : 312-318. DOI: 10.11882/j.issn.0254-5071.2025.06.045

Effect of short video content marketing of Baijiu products on consumers' purchase intentions

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2025, 44(6): 312-318 https://doi.org/10.11882/j.issn.0254-5071.2025.06.045

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Received	Revised
2024-12-23	2025-04-13
Issue Date
2025-07-29

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