PDF(1388 KB)
Effect of short dramas on the purchase intention of young consumer groups for alcoholic drink brands——A qualitative analysis based on grounded theory
ZHANG Rui, SHU Bo, XING Lu
China Brewing ›› 2025, Vol. 44 ›› Issue (6) : 304-311.
PDF(1388 KB)
PDF(1388 KB)
Effect of short dramas on the purchase intention of young consumer groups for alcoholic drink brands——A qualitative analysis based on grounded theory
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