Impact of Baijiu brand anthropomorphism on consumer purchase intentions

TONG Jun, DAI Mingxiang, WANG Kai

China Brewing ›› 2025, Vol. 44 ›› Issue (5) : 292-297.

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China Brewing ›› 2025, Vol. 44 ›› Issue (5) : 292-297. DOI: 10.11882/j.issn.0254-5071.2025.05.043

Impact of Baijiu brand anthropomorphism on consumer purchase intentions

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2025, 44(5): 292-297 https://doi.org/10.11882/j.issn.0254-5071.2025.05.043

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