PDF(698 KB)
Research on the purchase intention and influencing factors of niche alcohol brand products among the young consumer groups
YANG Wenguang, CHEN Junli, NIE Xiaomin
China Brewing ›› 2024, Vol. 43 ›› Issue (10) : 278-282.
PDF(698 KB)
PDF(698 KB)
Research on the purchase intention and influencing factors of niche alcohol brand products among the young consumer groups
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