Analysis of consumers' willingness to purchase <em>Baijiu</em> online&#x02014;&#x02014;based on the perspective of social influence

doi:10.11882/j.issn.0254-5071.2024.09.041

Analysis of consumers' willingness to purchase Baijiu online——based on the perspective of social influence

WANG Meng, WANG Dongyang

China Brewing ›› 2024, Vol. 43 ›› Issue (9) : 261-265.

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China Brewing ›› 2024, Vol. 43 ›› Issue (9) : 261-265. DOI: 10.11882/j.issn.0254-5071.2024.09.041

Analysis of consumers' willingness to purchase Baijiu online——based on the perspective of social influence

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2024, 43(9): 261-265 https://doi.org/10.11882/j.issn.0254-5071.2024.09.041

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Received	Revised
2024-05-22	2024-06-21
Issue Date
2024-10-28

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