Influence mechanism of customer perceived value on wine purchase behavior

doi:10.11882/j.issn.0254-5071.2022.06.042

WANG Ran, JI Chunlan, XU Xiaoxue, XU Shaorong

China Brewing ›› 2022, Vol. 41 ›› Issue (6) : 249-254.

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China Brewing ›› 2022, Vol. 41 ›› Issue (6) : 249-254. DOI: 10.11882/j.issn.0254-5071.2022.06.042

Management and Marketing

Influence mechanism of customer perceived value on wine purchase behavior

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2022, 41(6): 249-254 https://doi.org/10.11882/j.issn.0254-5071.2022.06.042

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