Crisis and revival strategies of century-old brand &quot;Shenyonghe&quot; of Shaoxing Huangjiu

doi:10.11882/j.issn.0254-5071.2022.03.041

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China Brewing ›› 2022, Vol. 41 ›› Issue (3) : 243-246. DOI: 10.11882/j.issn.0254-5071.2022.03.041

Management and Marketing

Crisis and revival strategies of century-old brand "Shenyonghe" of Shaoxing Huangjiu

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2022, 41(3): 243-246 https://doi.org/10.11882/j.issn.0254-5071.2022.03.041

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