Effect of cross-border e-commerce platform user experience on wine consumers' purchase intention — based on a survey in Shandong province

doi:10.11882/j.issn.0254-5071.2021.03.040

CHEN Haoyun, ZHANG Zhe, XU Shaorong

China Brewing ›› 2021, Vol. 40 ›› Issue (3) : 211-215.

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China Brewing ›› 2021, Vol. 40 ›› Issue (3) : 211-215. DOI: 10.11882/j.issn.0254-5071.2021.03.040

Management and Marketing

Effect of cross-border e-commerce platform user experience on wine consumers' purchase intention — based on a survey in Shandong province

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2021, 40(3): 211-215 https://doi.org/10.11882/j.issn.0254-5071.2021.03.040

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