Structural equation analysis of influencing factors of wine brand loyalty —Taking Jiaodong area as an example

doi:10.11882/j.issn.0254-5071.2020.05.042

JI Junlin, YANG Yi, CHEN Hongyao, XU Shaorong, LIU Weiping

China Brewing ›› 2020, Vol. 39 ›› Issue (5) : 216-220.

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China Brewing ›› 2020, Vol. 39 ›› Issue (5) : 216-220. DOI: 10.11882/j.issn.0254-5071.2020.05.042

Management and Marketing

Structural equation analysis of influencing factors of wine brand loyalty —Taking Jiaodong area as an example

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2020, 39(5): 216-220 https://doi.org/10.11882/j.issn.0254-5071.2020.05.042

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