The use of agricultural by-products as fermentation substrate to produce high added value bio-products has a good prospect. In this study, the effects of different temperature ranging from 25℃ to 33℃ on cell growth and β-carotene production by recombinant industrial wine yeast T73-63 using synthetic grape juice as substrate were investigated in 7 L fermentor. The results showed that the relatively high temperature (30℃) was optimal for cell growth, whereas controlling low temperature(25℃) can obtain high specific pigment production rate. Based on the kinetic analysis of the batch fermentation process, a two-stage temperature control strategy was developed, in which temperature was controlled at 30℃ in the first 20h of fermentation to facilitate the cell growth, and then shifting to 25℃ after 20h to stimulate the β-carotene production. By using the strategy, the highest β-carotene yield of 56.42mg/L and production rate of 1.28mg/(L·h) were obtained, which were 25.7% and 14.3% higher than the maximum values of constant temperature (30℃), respectively.