短视频数字可供性对新疆非遗葡萄酒购买意愿的影响

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罗磐石

Impact of Short Video Digital Affordance on Purchase Intention of Intangible Cultural Heritage Wine in Xinjiang

LUO Panshi

中国酿造 . 2026, (8): 330 -336 . DOI: 10.11882/j.issn.0254-5071.2026.08.040