低度白酒感知价值对年轻消费者购买意愿的影响

欢迎访问《中国酿造》官方网站，今天是

张启尧, 王雪

Effect of Perceived Value of Low-Alcohol Baijiu on Young Consumers’ Purchase Intention

ZHANG Qiyao, WANG Xue

中国酿造 . 2026, (8): 322 -329 . DOI: 10.11882/j.issn.0254-5071.2026.08.039