基于精细加工可能性模型的白酒即时零售自营平台消费者使用意愿
张启尧, 刘少英, 李娟
Consumers’ Intention to Use the Self-operated Platform for Instant Retail of Baijiu Based on Elaboration Likelihood Model
ZHANG Qiyao, LIU Shaoying, LI Juan
中国酿造
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2026, (4): 328
-334
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DOI: 10.11882/j.issn.0254-5071.2026.04.045
