数字化转型背景下白酒品牌故事叙述策略研究
王振涛, 邹中才, 石丁兰, 曹彩霞
Storytelling strategies of Baijiu brands under the background of digital transformation
WANG Zhentao, ZOU Zhongcai, SHI Dinglan, CAO Caixia
中国酿造
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2026, (3): 312
-316
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DOI: 10.11882/j.issn.0254-5071.2026.03.043
