SICAS消费者行为视角下白酒品牌短视频营销策略研究——以抖音平台为例
贾俊丽, 李枝勇
Research on short-video marketing strategies of Baijiu brands from the SICAS consumer behavior perspective: A case study of the Douyin platform
JIA Junli, LI Zhiyong
中国酿造
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2025, (11): 306
-312
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DOI: 10.11882/j.issn.0254-5071.2025.11.045
