数字化背景下消费者感知价值对川酒购买意愿的影响
胡文莉, 陈一君, 甘宇, 王平, 武志霞
Effect of consumers' perceived value on purchase intention of Sichuan Baijiu in the context of digitalization
HU Wenli, CHEN Yijun, GAN Yu, WANG Ping, WU Zhixia
中国酿造
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2025, (11): 293
-299
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DOI: 10.11882/j.issn.0254-5071.2025.11.043
