动态品牌管理在白酒数字化转型中的营销策略研究
王振涛, 黄廷学, 张权
Research on the marketing strategy of dynamic brand management in the digital transformation of Baijiu
WANG Zhentao, HUANG Tingxue, ZHANG Quan
中国酿造
.
2025, (8): 293
-296
.
DOI: 10.11882/j.issn.0254-5071.2025.08.042
