传统酿造工艺白酒品牌真实性感知对消费者购买意愿的影响

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张启尧, 王雪

Influence of traditional brewing technology Baijiu brand authenticity perception on consumers' purchase intention

ZHANG Qiyao, WANG Xue

中国酿造 . 2025, (7): 300 -306 . DOI: 10.11882/j.issn.0254-5071.2025.07.044