短剧对青年消费群体酒类品牌购买意愿影响研究——基于扎根理论的质性分析
张蕊, 舒波, 邢璐
Effect of short dramas on the purchase intention of young consumer groups for alcoholic drink brands——A qualitative analysis based on grounded theory
ZHANG Rui, SHU Bo, XING Lu
中国酿造
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2025, (6): 304
-311
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DOI: 10.11882/j.issn.0254-5071.2025.06.044
