青年消费群体小众酒类品牌购买意愿及影响因素研究
杨文光, 陈君丽, 聂晓敏
Research on the purchase intention and influencing factors of niche alcohol brand products among the young consumer groups
YANG Wenguang, CHEN Junli, NIE Xiaomin
中国酿造
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2024, (10): 278
-282
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DOI: 10.11882/j.issn.0254-5071.2024.10.040
